Scope Physician Marketing

The Scope Five Key Physician Marketing System. Applicable to nearly all privately-owned healthcare practices and providers.

Today is Reflections Dental Care's annual day of free dentistry. Anyone in need (18+) can receive a free extraction, filling, or teeth cleaning. Plenty of spots still open. More information on their event page.

Modified the name of our brand to better communicate what we do: helping physicians with privately-owned practices find new patients.

Beautiful day at the office.

The new Gmail format is The new Gmail format is

Google AdWords is now simply, "Google Ads." https://techcrunch.com/2018/06/26/google-ads-rebrand/

While under my tenure as marketing director for a very successful healthcare practice, we did everything. We did radio, direct mail, social influencer shoutouts, newspaper and magazine ads, and EVERYTHING in-between. I prided myself in how creative the ads were. Highest quality of photography, video, copy, concepts, giveaways. EVERYTHING.... But after thousands and thousands of dollars spent, I struggled to show that I had moved the needle in any way. But then I got serious about one of our "smaller" advertising strategies. I decided that I'd finally take the time to dive in and really give it a go. I studied and studied some more. I experimented, learned, corrected, and finally... The calls started coming in. Appointment requests were being submitted online. And best of all? I had the tools to track everything. I could literally show where a New Patient inquiry was the direct result of my ad campaign. It got so good in fact. I quit my job and founded Scope Healthcare Marketing. And now, I'm bringing these same techniques and experience to healthcare providers all over the nation. I'm talking about Google Ads. No kidding. It's not dead. Not "old news". It never was. It's alive and well and better than ever. The modern advances in the platform in fact have allowed me to add hundreds of new patients to my clients. Don't let your in-house marketing person or agency convince you otherwise. Clicks aren't expensive. They're valuable. Visit my website and schedule a meeting with me. I'd love to chat with you about my services and to show you exactly how I use this platform as well as a number of business tools to track, modify, and optimize my clients' campaigns. I look forward to chatting with you! Remember, if you're not getting clicked, someone else is getting New Patients! https://scopemarketingagency.com

Google AdWords is like a laser-guided homing pigeon (with a light saber) for your practice.

Use this nifty calculator to calculate your Lifetime Value of a New Patient.